Case
Studies
Lazworld.com
Inc., specializes in Internet marketing
and web development management and consulting
services.
Objective
The company looks after clients Pay-Per-Click
(PPC) campaigns on Google AdWords, Overture
and other major PPC search engines. Lazworld.com
initially purchased Dynamic Bid
Maximizer for a large telecommunications
customer to help manage several thousand
keywords.
Solution
Lazworld.com, has chosen Dynamic
Bid Maximizer™, automated
bid management tool to be able to:
- Create and identify the highly target
keywords and phrases that convert leads
in sales
- Effectively allocate their clients
budgets and increase their revenue
- Analyse results on bidding cost through
comprehensive reports
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"We choose
Dynamic Bid Maximizer™
for several reasons: first, we are a customer
of
Dynamic Submission™
and familiar with the quality and service from
Dynamic Software", says David Lazar, prezident
of Lazworld.com. "Next, at the time of purchase
there were only 8 approved vendors from Overture,
in our testing we found the software versions
better than the "hosted asp" versions
and we found
Dynamic Bid Maximizer™to
be the best value in terms of training and functionality.
Finally, in terms of price, this product is the
best cost and value across the board."
Results
We asked David to reveal some of the results he
achieved with the software:
"Unfortunately we can not share all the
success stories we have had with your product.
However once customer has saved 250.00 a day
by using the scheduler. Another customers cost
per click dropped from .95 to .35. A third customer
had a 3% increase in conversions.", says
David Lazar
