Bid is updated automatically for Google Adwords and Yahoo! Search Marketing.

Track dynamic conversion data - allows you to display dynamic conversion data such as revenue on conversion. Once dynamic conversion is tracked, they are used to track ROI and make keyword bid adjustment based on keyword return on ad spent.

Rank Driven – Once target rank is defined by the user, keyword bid price is adjusted daily to reach a target ranking. With max bid setting, pursuing target ranking is within a guided range. From Campaign level, it is set with default ranking and max bid price. Then, from Keyword Configuration page, you can adjust the goal with keyword level target ranking and max bid price.

Budget Driven – It is most popular bidding strategy for agents and reseller, since it manages campaign spending and optimizes keyword bid price by cost per click and achieves minimum visibility goal with guaranteed minimum ranking. Then, you can still control with max bid price and optimizes bid price if the campaign tracks conversion.

Keyword ROI – This keyword bidding is for online retailers who has to pay attention to profit level. It is driven by max cost per conversion or target ROAS (return on ad spend). This setting will determine whether keyword should be rewarded for more spending or penalized for less spending. Since this strategy allows customer to refine target goal in a keyword level, it is called Keyword ROI Based bidding.

Add, Pause and Delete Google/Yahoo account to PPCSaaS

Add a user specific to a specific account by two privilege levels

Display last 7 day’s account activity summary as well as previous day’s

Access to display last 7 day’s account trend graph

Manage billing and credit card details

Allow to define private labeling for Report(s)

Performance Alert – Trigger alert in the screen or/and email by preset performance alert parameter. Alert can be set by hard numbers or percentage changes.

Campaign Budget – Change your campaign daily budget

Campaign level keyword bidding – Configure keyword bidding strategy by campaign level. 4 distinct bidding strategies are: Budget driven, Rank driven, Conversion driven, and Keyword ROI based

Manage campaign status – Pause or resume campaign

List campaign performance summary – List campaign performance

Display all Ad Copy and others – The screen can display all ad copy in the account or by the campaign or by Ad Group based on the selection in the dropdown. It also displays the status field and Date Since field to help customer aware of date data is relevant. The screen also displays data by keyword matching or content matching so that customer is aware of how much impact each has on overall performance and can make accurate assessment of ad copy performance.

Evaluate performance – The screen evaluates the performance of ad copy within the Ad Group or within the campaign. Once there is enough data to judge the quality of ad copy, best ad copy in the AdGroup is color coded as green. Ad Copy performance is also compared among all ad copies in the campaign and labeled with a color code by its performance.

Disable or Enable Ad Copy – Pause or resume Ad Copy

Review landing page – Click on link to view landing page of ad copy in the account or in the campaign.

Display all Ad Copy and others – The screen can display all ad copy in the account or by the campaign or by Ad Group based on the selection in the dropdown. It also displays the status field and Date Since field to help customer aware of date data is relevant. The screen also displays data by keyword matching or content matching so that customer is aware of how much impact each has on overall performance and can make accurate assessment of ad copy performance.

Evaluate performance – The screen evaluates the performance of ad copy within the Ad Group or within the campaign. Once there is enough data to judge the quality of ad copy, best ad copy in the AdGroup is color coded as green. Ad Copy performance is also compared among all ad copies in the campaign and labeled with a color code by its performance.

Disable or Enable Ad Copy – Pause or resume Ad Copy

Review landing page – Click on link to view landing page of ad copy in the account or in the campaign.

Display any scope of keywords in a screen – As a default, all keywords in a selected campaign is displayed. Then, keyword display is updated upon selection of another campaign in the dropdown. Keyword display can also be scoped down to an Ad Group with a selection of a ad group from the dropdown list.

Display of keyword performance – The screen displays 30 day keyword performance as well as previous day’s keyword performance. The data is sorted by the spending in the campaign and keyword located in the top is most spending keyword in the campaign.

Management of inactive keyword – The screen displays inactive keywords in the campaign if ‘Inactive’ is selected from the dropdown.

Display of keyword bid price change – Two columns, ‘Prev Bid’, ‘Curr Bid’ are to show bid price change.

Keyword Bidding Selection – The screen displays current keyword bid selection in the campaign. Then, it displays two other columns to display alternative bidding selection in a keyword level. Rank driven bidding and Fixed bid is available to all keywords which allows exception from campaign level selection.

Content matching Ad bidding – For content matching display of ad, each ad group is assigned a content matching keyword and provided with a keyword bidding selection just like a keyword.