How to keep
customers coming back?
Driving new customers to your web site is not enough
! You have done every thing you can to get more
traffic to your web site, you have designed a very
nice web site with attractive content, you have
even spent hundreds and thousands of dollars on
your advertising campaign. You check your web site
statistics and you know you have many visitors coming
to your web site every month, HOWEVER, your sales
figures do not follow the same pattern as your web
site traffic. You may wonder what the missing element
is that will make your visitors buy from you?
According to the statistics regarding the importance
of following up from the Association of Professional
Salesmen and the National Sales Executive Association:
- 2% of sales are made on the 1st contact
- 3% of sales are made on the 2nd contact
- 5% of sales are made on the 3rd contact
- 10% of sales are made on the 4th contact
- 80% of sales are made on the 5th-12th contact
!!
Yes, there is one crucial element that will make
your visitor buy from you, that is, "Stay-In-Touch
With Your Customers" (a.k.a. FOLLOW
UP) !!! Can you imagine how many sales you have
lost just because you did not FOLLOW UP ?
As with anything Internet driven, there is a
right way and a wrong way to follow up. Potential
customers receive a walloping amount of "hi,
I got a deal for you" messages and, unless
yours is unique and inviting, you will get lost
in the myriad.
"Hello, Jack. Thank you for inquiry."
A simple "personalized" greeting like
this is all it takes to let your customers know
you recognize them. To perform a successful FOLLOW
UP and close the sale, you have to:
- Maintain a client mailing list
- Create a client mailing list from your POP
mail box or from any email folder file
- Sort and remove duplicate email addresses
- Customize your messages and send "Personalized"
emails
- Auto remove "Undeliverable" email
addresses
- Auto remove "Un-subscribe" email
addresses
Dynamic Mail Communicator™
is just what you need to keep your customers coming
back to buy from you.
Dynamic Mail Communicator™
is exactly what you need to automate all the tasks
mentioned above to help you send "personalized"
follow up messages to your potential and existing
clients. Further more, Dynamic Mail Communicator
is more than an emailing program, it is a powerful
email marketing tool that will explode your profits
and keep your customers coming back to buy from
you.
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